Canadian Tire – Christmas – Magic

Once again alter ego was thrilled to team up with TAXI in this year’s Canadian Tire Christmas campaign Directed by Pekka Hara, cut by Saints Editorial, and Senior Colourist Eric Whipp. Last year we created a floating iceberg in the middle of the North Pole in CG water. This year, our VFX team and lead Senior VFX Artist David Whiteson collaborated to create some Christmas magic that included Aunt Birdie’s enchanted kitchen, a friendly giant, and familial ghosts of Christmas past. Canadian Tire is Canada’s Christmas store and we were there to celebrate the holiday and share it’s magical spirit.