Partnering with L.A. based agency Battery and Creativity’s Production company of the year MJZ, alter ego led the post production on this visually stunning and post heavy ad.
The spot follows three young heroes as they demonstrate the power of their potential and their ability to impact the world around them through different energetic moments – exploding trees, piano keys, and city lights shattering in their wake. The early collaboration between alter ego, MJZ owner and director Rocky Morton and Battery allowed us to maximize the creative and contribute more to the overall vision. From pre production, on set supervision, through to final delivery, alter ego took every opportunity to push the visual effects, bringing the spot to life. Each fraction of a moment in time needed to be extended as long as possible and shooting on phantom at 2500 frames per second was not only captivating but allowed for an increased level of detail in our CG. Each scene is filled with an array of flying CG and practically shot objects: giant logs, boulders and brush, exploding piano keys and street lights, levitating cars and highly detailed matte paintings for environment replacement. All of which helped support and represent the inherent potential within youth and their ability to impact the world around them. Over seven weeks our team of modellers, animators, lighters, compositors and colourists worked continuously to bring both Battery’s and Rocky’s vision to life. And not a single frame was untouched.