alter ego collaborates in another exceptional piece with Toronto agency BBDO and Skin and Bones Film. Right To Play is a global organization founded in 2000 that advocates the power of play to protect, educate, empower, and to ultimately rise above adversity experienced by children living in underprivileged cultural communities.
The “We Rise” campaign features a compelling anthem that is complex and poetic in composition unveiling the dark realities of exploitation of children around the world. Filmed in South Africa, Director Mark Zibert once again delivers remarkable visuals that are equally captivating. Senior Colourist Eric Whipp grades the spot giving it that raw cinematic look while keeping the richness of the environment. The finishing was also done at alter ego by the talented artists from our VFX team and massively cut by The Assembly Editorial.
As the spot progresses, so too does the story. “We won’t just stand by while the world lets us die. No. We rise.” Right To Play promotes that every child has the right to rise. The spot delivers their mission to educate children with the knowledge and skills necessary to challenge existing barriers and to create opportunities to rise above them. alter ego is incredibly proud to be a part of capturing and uplifting this remarkable story which is both emotionally and powerfully revealing as it is visually.